Find the Opportunity.
See the Risk.
Know What to Do Next.
Sherloc investigates markets, companies, competitors, customers, and commercial signals to show management where the opportunity is, where the risk is, who matters, and what should happen next.
Most Commercial Decisions Come Down
to Four Questions.
What a Sherloc Answer Looks Like.
Sherloc does not hand clients a report and leave them to figure out what it means. Every engagement produces a clear picture of the opportunity, the risk, the people involved, and a concrete recommendation for what management should consider next.
Where should a new industrial service location focus its sales effort before opening day?
The strongest opportunities were not limited to the largest visible projects. Sherloc identified meaningful opportunity among the companies operating around them, including subcontractors, equipment operators, fleets, rental companies, vendors, and maintenance-intensive businesses with recurring service needs.
The value was not simply identifying more companies. The value was narrowing the market down to the accounts that deserved attention first.
For the strongest opportunities, Sherloc identified the people responsible for operations, maintenance, fleet, purchasing, branch management, ownership, or service relationships, why those people mattered, and the evidence supporting each recommendation.
Accounts with active equipment, recurring service needs, strong territory fit, visible commercial activity, and a credible reason to consider a new service relationship.
Large or recognizable targets that look attractive from the outside but offer little near-term opportunity, have entrenched supplier relationships, or no meaningful reason to change providers. Knowing where not to spend time is part of the intelligence.
Different Questions. One Standard:
Know Where the Opportunity Really Is.
Sherloc applies the same intelligence discipline to very different commercial decisions. Choose the question management is trying to answer.
Sherloc examines demand signals, commercial activity, competitor presence and strength, customer concentration, territory economics, and potential anchor accounts. The investigation is not limited to the obvious large names.
The obvious large accounts may already be locked up by incumbents. The better entry point is often a less-visible segment with real demand, weaker competition, and a more credible path to early wins.
Large targets every competitor is already pursuing with no meaningful differentiation available and no near-term reason for customers to change.
Sherloc examines account growth signals, recent leadership changes, expansion indicators, supplier relationships, commercial activity, competitive exposure, and the decision-makers driving each account. The accounts showing the most commercial activity are often not the ones receiving the most sales attention.
Accounts with real commercial motion, leadership transitions, or competitive vulnerability where an approach now lands differently than it would have six months ago.
Accounts that look large on paper but show no current evidence of need, motion, or openness to a new conversation.
Sherloc examines competitor activity across market behavior, customer movement, digital signals, advertising, content, and leadership changes. The investigation distinguishes between genuine weakness and surface noise so the client does not commit resources to an opening that is not actually there.
A specific market segment or customer set where the competitor’s position has weakened and customers are already considering alternatives.
Assuming the weakness is broader than it is and committing resources to markets where the competitor remains strong.
Sherloc examines the market, competitive landscape, buyer behavior, barriers to entry, commercial demand, pricing dynamics, and who already controls the customer relationship. The goal is to give management a clear picture before the commitment is made, not after.
A specific, defensible entry point with less competition and a clearer path to economics that actually work at the scale being considered.
The broad market entry the original plan assumed, where the underlying numbers do not hold under scrutiny.
Sherloc looks beyond the headline contractor. The investigation covers equipment suppliers, operators, fleets, vendors, maintenance providers, and other businesses in the commercial ecosystem surrounding the project that are often overlooked because they are not in the headline.
The businesses operating around the headline project with real, recurring need and no entrenched incumbent in the relevant category.
Spending sales effort on the prime contractor while the accessible opportunity is active and uncovered one layer below them.
Bring Us the Question.
We Find the Answer.
Sherloc does not ask clients to choose a product from a menu. A client brings a commercial question. Sherloc determines which intelligence capabilities are needed to answer it, deploys them, and returns a clear picture of the opportunity and the risk.
A management team needs to understand a market, an account, a competitor, a customer group, or a commercial opportunity. They bring Sherloc the question.
Sherloc deploys the relevant intelligence capabilities depending on what the question requires. The combination is determined by the work, not by a pricing tier.
Management receives a clear intelligence picture. Where the opportunity is. Where the risk is. Who matters. What to do next.
The Capabilities Behind the Answer.
Sherloc has a range of intelligence capabilities it deploys depending on what a client needs to know. Clients do not choose between them. Sherloc selects the right combination for the question.
Research into markets, industries, companies, territories, partnerships, acquisitions, and emerging commercial opportunities. Used when management needs to understand whether something is worth pursuing before committing to it.
Identifying specific companies and decision-makers that warrant attention right now, understanding why they matter, what is happening inside the account, and how the client should approach the opportunity.
Understanding competitor activity, customer movement, digital behavior, advertising, content, and other commercial signals. Used to identify where competitors are winning, where they are vulnerable, and where opportunity is developing.
Understanding buyers or consumers showing relevant interests, demand signals, or purchase consideration. Used when a client needs to know who is in market, what they are responding to, and how to reach them.
Location and behavioral signals applied to understand audiences, commercial activity, events, and competitors in specific markets or territories.
Understanding how a company shows up across digital channels including emerging AI discovery environments. Used when visibility or competitive positioning in digital markets is part of the commercial question.
Five Commercial
Opportunities.
Fifteen Days.
$2,500.
$1,500 to start. $1,000 on delivery.
The Sales Opportunity Intelligence Sprint is a focused way to begin working with Sherloc. It is not five leads. It is a focused look at where the opportunity is, who matters inside it, what the risk is, and what management should consider next.
Start an Intelligence SprintWhat You Receive
Commercial opportunities worth management attention, with the evidence behind each.
Best-fit decision-makers for each opportunity and why they matter.
The opportunity and the primary risk, clearly framed for each.
What is happening around the opportunity, including one competitive intelligence sample.
What management should consider doing, for each opportunity.
Prioritized opportunities for continued work beyond the Sprint.
It is five commercially meaningful opportunities with the evidence, the people, the risk, and the recommended next move.
News & Insights
What We Are Seeing
In the Market.
Bring Us
the Question.
Tell us what management needs to know. We’ll show you how Sherloc would approach it.